Chapter 1

Every book has to have a beginning. It lays out the foundation of what the book will be about. Discussing the main points, introducing characters, and letting the reader know the rundown. In “Public Relations: Strategies and Tactics,” by Dennis L. Wilcox and Glen T. Cameron, they discuss the one of the most important lessons of public relations: The Public Relations Process. John Marston first wrote of this in his book “The Nature of Public Relations”.  The components of the RACE acronym stand for Research, Action, Communication, and Evaluation. This is much like a business stand point of view. Marketing, for example, would go by these same rules to interact with their customer’s preferences more. This chapter was very helpful in opening my eyes to public relations. It showed me the basics and helped me understand what is important in public relations.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: