TOW 4

The first interview I watched was with Martin Waxman. He works at a boutique PR agency in Toronto, Canada. The agency was founded on three pillars: simplicity, energy, and integrity. It is primarily a consumer marketing agency that has client agencies like OLAY, Herbal Essences, and Proctor and Gamble. They also host a $25,000 Laugh Off for their social media. Waxman enjoys podcasting a lot more than he does blogging and he tries to cover PR and social media in every recording. It takes him about 40 minutes to figure out what to say on his recordings. Waxman also has teaches a course at a college in Canada and has recently had a 14 week course. Waxman is all about communication strategy and stresses the necessities. He looks for skills like the understanding of traditional media relations (even though there are vast changes in technology everyday), the understanding of social media, and experience with tools. Martin Waxman seems like a very intelligent man and I would very much like to meet him in person one day.

The second person I watched was Kneal Mann. He travels in two different circles: public sector and private sector. The public sector is more focused for social marketing strategies and it is more government work for non-profit organizations like Habitat for Humanity. The private sector is more for business related strategies and his own company. He spent 23 years on the radio before he started writing as a newspaper colonist. He writes “Space Oddities” and how we use our space. Mann is all about social media and marketing and said that it is easy to get a job but very difficult to get a managerial job now days. He stresses how important micro-blogging is and how it can truly help out someone’s company. He says that Twitter is necessarily about the followers but the fact of the micro-blogging itself. He actually enjoys writing a lot more than he does podcasting which is very different from Waxman. He teaches to write about what you like because then it will have more meaning and be more meaningful to others. What I found interesting was his lesson on start at the ending, then write the beginning, then finish it off with the middle. “Just start writing!” is what he says over and over. Mann is very passionate about his work and is also happy to confess is a geek and attended a “geek dinner” which has business contacts that interact with one another using social media tools like Twitter. I would like to learn more about his insight on writing techniques.

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1 Comment (+add yours?)

  1. caseysherwinprca
    Jul 13, 2010 @ 03:46:24

    Dear Marley,
    Nice job on the Martin Waxman interview post.
    I enjoyed the video myself, but I don’t think I could last very long in Canada. . I just recently walked with a PR degree and the only course that I had left was Intro to PR. Funny how that works but I know how you feel going into a new chapter of life. I’m not in Statesboro anymore but I know how the PR program goes so if you ever have any questions let me know.
    Sincerely,
    Casey

    Reply

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